Who are we?
Nestled in the south of Johannesburg, MF Feeds is a warm, family-run feed store, stable yard and farm, where heartfelt animal care meets practical experience. Our journey began with Megan, who has been loving, riding and competing horses for over 20 years. Through nurturing and managing her own horses, Megan developed a deep commitment to optimal feeding and long-term equine health. A passion that led her to formally dedicate herself to studying animal nutrition, with a specialisation in equine nutrition.
This blend of lived experience and technical knowledge now forms the foundation of everything we do at MF Feeds.
As a family, we also farm Boran cattle, plant teff and grow maize, a synergy that strongly supports our feed-first, forage-focused philosophy, allowing us to understand nutrition from the ground up.
What sets us apart:
- Expertise in Equine & Cattle Nutrition:
Megan’s competitive background, combined with her formal nutrition studies and ongoing practical application, ensures reliable, evidence-based guidance on feeding, performance, condition and wellbeing. - Homegrown Feed Ingredients:
Our maize contributes to selected feed blends, offering transparency, traceability and cost-effective nutrition solutions. - Family Values & Community Focus:
Step into MF Feeds and you become part of the family, where every animal matters and every customer is treated like a neighbour.
Visit MF Feeds and experience the difference: personal care, proven animal partnerships and down-to-earth nutritional expertise, shared straight from our family to yours.
About Us
At our family-run animal feed company, we pour our hearts into everything we do, from the feed we stock to the advice we give, driven by a deep love for animals and a strong commitment to the community we serve. Born from our own experience running a stable yard and cattle farm, we recognised the need for a feed partner that farmers, horse owners and animal lovers could truly rely on. One that understands the impact of an empty feed bin, a late delivery or feeding an animal incorrectly when it matters most.
With decades of hands-on care for our horses, cattle, rescues and family pets, we understand that reliability, open communication and correct nutrition are essential to keeping animals healthy and operations running smoothly. This real-world experience led Megan Fryer to formally dedicate herself to studying animal nutrition, specialising in equine nutrition, so that MF Feeds could offer not only quality products, but knowledge-based, practical feeding guidance backed by science and experience.
Our story is rooted in moments that remind us why we do this. One memory stands out: when we started our cattle farm, a calf we named Big Ben was born too large for his mother, with a deformity in his legs that left him unable to stand or nurse. Determined to give him a chance, we milked his mother every day, bottle-feeding him and fitting his tiny legs with splints until he could stand on his own. Watching Big Ben grow strong taught us the power of nurture and the vital role that high-quality feed plays in giving animals the strength they need to thrive. That same care goes into every product we make, because we believe every animal deserves to be loved and supported, just like our own.
As a family, we run MF Feeds with values we hold close: treat others the way you want to be treated, communicate honestly, and always lend a hand, even when it’s hard. We’re not afraid to go the extra mile, or to make the tough calls if it means doing what’s right for our animals and our community. Whether it’s ensuring a timely delivery, formulating accurate feeding programmes, or supporting local farmers and animal owners, MF Feeds is here to uplift those around us.
This isn’t just a business to us, it’s a legacy of care, built on the lessons learned from our animals and the land we call home.